Eterna Cadencia, an independent publisher in Argentina, has developed an ink that begins to disappear when it comes into contact with air and light. They’ve used this ink in an anthology of the best new Latin American authors called El libro que no esperar – The Book that Can’t Wait.
The book was given away sealed in plastic. Once the new owner opens the package, he has two months to read the book before all the words disappear. The idea is to encourage people to actually read the work of these new authors, not just take the book and put it on a shelf.
What do you think about this idea?
Will this really encourage people to hurry up and read the book or is it just a gimmick?